Jennifer Steele

CAA Executive Director Jennifer Steele Appointed to Visit Florida Committee



Santa Rosa Beach, FL – (August 8, 2017) The Cultural Arts Alliance of Walton County (CAA) is proud to announce Executive Director Jennifer Steele has been appointed to serve on VISIT FLORIDA’s Culture, Nature, Heritage and Rural Committee for a term effective July 1, 2017 – June 30, 2018. 

This committee works with Visit Florida to develop and promote the growing segments of nature based tourism, culture, heritage and rural tourism to increase Florida visitors and promote extended stays for greater economic benefit and quality of life for all areas of the state. The VISIT FLORIDA committee is a volunteer position. 

Steele has been the Executive Director of the Cultural Arts Alliance of Walton County since 2008 and a part of South Walton her entire life, having spent summers in her Grayton Beach family home before making it her full-time residence in 2000. 

After receiving a BFA from Valdosta State University and then working in the development office in Atlanta’s Center for Puppetry Arts, Jennifer co-founded the Seaside Repertory Theatre, Northwest Florida’s first professional year-round theatre company. She served as the Rep’s Managing Director for seven years and then went on to form a consulting firm for non-profit development, organization, marketing and event production, which led to her current role as the Executive Director of the CAA. 

Jennifer has served as Chair of Walton County’s RESTORE committee, as a member of the Walton County Tourist Development Council (TDC) and has chaired the TDC’s Arts, Culture, Events and Activities and New Product Development Committees. In 2016, Steele was awarded the TDC Van Ness Butler, Jr. Hospitality Award, which recognizes excellence in hospitality service, travel/tourism marketing, advertising, promotion, and contributions to the local community. As Executive Director, Jennifer has led the CAA through exponential growth parallel to South Walton’s with a goal to promote the arts as an industry and ensure arts and culture are part of the solution to community-wide issues.


About The Cultural Arts Alliance

The Cultural Arts Alliance of Walton County (CAA) supports the arts through leadership, advocacy, funding, programs and education. The vision of the CAA is to make Walton County a creative place in which to live, work and visit – a destination for cultural and artistic excellence where lives are enriched, economy is stimulated and community is strengthened. Learn more at


VISIT FLORIDA, is the state’s official tourism marketing corporation, and serves as Florida’s official source for travel planning to visitors throughout the world. VISIT FLORIDA is not a government agency, but rather a not-for-profit corporation created as a public/private partnership by the Florida Legislature in 1996.

VISIT FLORIDA facilitates tourism industry participation in domestic and international travel trade and consumer shows, as well as media missions to the top global visitor markets. VISIT FLORIDA also works closely with travel agents, tour operators, meeting and event planners, and is responsible for operating Florida’s five Official Welcome Centers.